About
jerry goldstein
Jerry Goldstein
Jerry Goldstein is a music producer, artist manager, entrepreneur, and co-founder of The Visual Thing, one of the most significant private archives of rock-and-roll visual memorabilia from the 1960s and 1970s. Best known for managing and producing the band WAR and working with artists such as Jimi Hendrix, Eric Burdon, and The Doors, Goldstein spent decades acquiring and preserving rare concert posters, tour books, promotional artwork, photography, and merchandising assets tied to some of the most influential musicians of the era.
Today, Goldstein's archive represents far more than a collection of posters—it is a valuable intellectual property and licensing business built around authenticity, provenance, and storytelling. The collection contains rare and often unpublished materials connected to artists including Jimi Hendrix, Led Zeppelin, The Rolling Stones, Cream, Jefferson Airplane, and many others. For a business such as AirPostcards or PosterLore, Goldstein's model demonstrates how historical artifacts can be transformed into premium digital collectibles, limited-edition artwork, and immersive storytelling experiences that preserve music history while creating new commercial value.
Why the collection matters
According to The Visual Thing, Goldstein had direct relationships with many major artists and assembled an archive that includes original photography, posters, flyers, tour books, and promotional artwork tied to:
- · Jimi Hendrix
- · Led Zeppelin
- · The Rolling Stones
- · The Doors
- · Cream
- · Blind Faith
- · Sly and the Family Stone
- · Jefferson Airplane
- · The Beach Boys
- · Creedence Clearwater Revival
The archive reportedly contains thousands of images, many unpublished, making it more of a private visual archive than simply a poster collection.
The Hendrix connection
One of the most significant assets appears to be the Hendrix material. Goldstein's company signed an exclusive merchandising arrangement with Jimi Hendrix and created tour books, posters, and related visual assets. Some highly collectible Hendrix posters sold today originated from The Visual Thing.
About James Riley and AirPostCards
James Riley is an eclectic software, digital strategy, and business transformation executive with more than three decades of experience spanning technology, consulting, media, sustainability, and entrepreneurship. He is the CEO and Co-Founder of Lightspark Software, an AI-driven cleantech and property intelligence platform helping banks, insurers, governments, and homeowners better understand climate risk, energy performance, carbon emissions, and retrofit opportunities. Previously, he served as Senior Director of Consulting at IBM and held leadership roles with Microsoft, Disney Interactive, and numerous Fortune 500 organizations, leading digital transformation, product innovation, and business intelligence initiatives.
A lifelong entrepreneur and creative thinker, James founded one of Canada's first online art platforms in 1996, which was later acquired by Microsoft. He also helped pioneer digital broadcasting by producing and webcasting teachings by His Holiness the 14th Dalai Lama, participating in the first and second live webcasts of the Dalai Lama's teachings to global audiences.
About AirPostCards
AirPostCards Music Legends is a collaboration between Jerry Goldstein and James Riley to highlight some of the greatest musicians of the 20th century, and share an extremely rare archive of exclusive collectibles to those passionate about rock and roll.
AirPostCards is the world's largest artist discovery platform. Its mission and vision is to connect people to the world's artists, because artists are how a civilization remembers itself.
Our goal is to represent artists from every country and territory on Earth — including the ones the canon has overlooked.
For Artists
Most of the world's artists never reach an audience beyond their city. Galleries are concentrated in a handful of capitals; algorithms favor what is already famous.
For People
Consumers crave authentic cultural stories but receive mass-produced cards, stock imagery, and feeds tuned for engagement, not meaning.